Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Kelp has been popular for hundreds of years in Asia, and is growing in importance in the West, including the US and the UK. While it has been used in soups and broths for some time, WGSN is tracking its appearance as the main ingredient across several product categories.
Investment, research and development is accelerating the scalability of bio-based ingredients and materials, fuelled by the high environmental and financial cost of fossil-fuel made products.
Following SXSW's hybrid comeback this year, we zoom in on the music, tech and innovation festival, exploring the key fashion trends spotted at the offline events.
Tracking consumer motivation, the importance of validating your strategy and the evolution of Holiday celebrations. That and more on today’s episode.
As the world enters the third year of Covid-19, consumers are now attuned to fast, low-maintenance looks and techniques adopted during the pandemic.
With alternatives to meat and dairy products creeping into the mainstream, a growing number of companies are leading the charge to meet demand from conscious consumers.