Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Take a journey into retail, hospitality and culture as we unveil the coastal cities to watch for 2023.
Brands are turning to resale platforms to captivate younger, environmentally and cost-conscious shoppers. Led by the fashion industry, which expects to see secondhand sales almost double between 2022-2027, opportunities are rife across all industries.
Does journalism have a place in our future? Find out from Kamal Ahmed of The News Movement, a Gen Z-first brand that produces video news on social media platforms.
Join us as we explore Antwerp, a city renowned for its iconic design scene and centuries-old charm.
WGSN’s seasonal Coastal Guide will transport you to our high-summer and resort destinations for aspirational beachwear, flavoursome restaurants and inspiring cultural institutions from The Hamptons to Goa.
Gen Z is making waves as they enter society, but will they be able to save the world? Find out in this episode of Lives of Tomorrow.