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Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
More reads
The rise of healing in business, AI in activewear and looking ahead for the wholesale market. That and more on today’s episode.
The effects of global deforestation are driving governments and environmentalists to take action and innovate to protect rainforests and preserve their resources.
From alternative and fastest-growing religions to a religious text written by AI, here’s how faith and spirituality will manifest over the next decade.
Y2K and ‘90s trends, retaining brand loyalty and nihilism in the consumer landscape. That and more on today’s episode.
This podcast episode is all about snacking culture, covering innovations from hype treats to it-desserts. Discover the opportunities for new product development.
Get inspired by a selection of retail and creative highlights of Barcelona, guided by our local insider Mio Hayashi.

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