Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
The long-awaited WGSN x Coloro Colour of the Year 2028 is here. Uncover why it was forecasted and how it’ll show up.
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Youth culture in 2023, social commerce in Southeast Asia and the future of psychedelics. That and more on today’s episode.
The WGSN Sustainability Glossary provides definitions for key concepts and terminology related to environmental, social and economical sustainability throughout the whole supply chain.
Follow the footsteps of Charlotte Chan, WGSN's City by City Strategist, to discover the best of Bangkok, a city buzzing with a new creative energy.
Styling for the winter holidays, the halal-friendly city’s inspiring design and sober-curious nightlife. That and more on today’s episode.
Jorge Alvarez explores how platforms such as TikTok and Instagram are engineering care into their ecosystems amid a global spike in anxiety and depression.
Eco-travel is gaining traction as travellers consider their carbon footprints. With countries implementing sustainability plans, tourism is becoming less damaging to Earth.