Blog

Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
The long-awaited WGSN x Coloro Colour of the Year 2028 is here. Uncover why it was forecasted and how it’ll show up.
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Maintaining market share, denim for the working wardrobe and environmentally conscious Web3. That and more on today’s episode.
More than a year on from our podcast on challenging masculinities, our experts revisit the topic with a focus on the male beauty scene.
Join us as we head to Milan Design Week to explore the need-to-know trends.
Our Halal-Friendly Cities guide spotlights destinations offering design and lifestyle inspiration that meets the faith-based needs of halal consumers.
In an ever-changing world, how can your brand gain market share and lasting loyalty? WGSN's latest consumer forecast, Future Consumer 2025, offers focus and solutions to plan for in the next two years.
Soneva’s Sonu Shivdasani OBE shares how he fulfils his role as “Guardian of the Culture” via his sustainable resorts brand that answers the demands of conscious travellers.

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