Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Struggling to reach consumers through previously successful methods, beauty brands are turning to entertainment to increase sales and connect with new audiences.
A/W catwalk trends, the effect of inflation on the wellness consumer and cities inspiring creativity. That and more on today’s episode.
Christopher Travers, a leading expert on avatars, explores the virtual human market, brand opportunities within it and the ethics of using digital influencers.
Frequently deemed the ‘forgotten generation’, Gen X represents a largely untapped market for the drinks industry, but how do brands draw on this whitespace market?
As the biggest city in Latin America, cultural references are embedded within Sao Paulo's core, reflected in fashion, design, food and lifestyle.
WGSN explores why we’re seeing a growing importance in fortifying and protecting soil among innovators in many industries