Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Follow WGSN CxC strategist Charlotte Chan to Busan, South Korea’s second-largest city and the destination for a laid-back, coastal alternative to the capital.
AI opportunities for brands, innovation in Gen Z nightlife and utilising TikTok trends. That and more on today’s episode.
We talk political snacks, meme culture and more emerging trends from the annual festival of film, interactive media, music and conferences.
As the lines between gender norms blur, men’s make-up takes off, driven by the K-wave with K-pop idols openly wearing and experimenting with make-up.
TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.
Look into the future of advertising with Simon Cook, CEO of Lions, organiser of the Cannes Lions International Festival of Creativity.