Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
The long-awaited WGSN x Coloro Colour of the Year 2028 is here. Uncover why it was forecasted and how it’ll show up.
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Navigating radical transparency, using data for seasonal planning and designing for accessibility. That and more on today’s episode.
Jen Keane, CEO and founder of Modern Synthesis, discusses the future of biomaterials and what brands can do to become more involved in this sector.
As Milan Design Week approaches, get insights from WGSN correspondent Diana Lee via our Milan guide, from upcoming creative areas to new sustainable concepts.
Recession-proofing your company and how to cater to the digital nomad consumer. That and more on today’s episode.
As AI develop progresses faster than we could have ever imagined, Professor Ekaterina Hertog explores how it can assist in our everyday chores.
Follow WGSN CxC strategist Charlotte Chan to Busan, South Korea’s second-largest city and the destination for a laid-back, coastal alternative to the capital.