Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Discover the power of engineered timber and how it might help us to build a better future for people and the planet.
Will Threads' fame be short-lived or will this be the next big conversational social platform? WGSN’s experts share their first thoughts and predictions, including how the app will impact consumer behaviour, what improvements we’re expecting from Meta and how brands should approach the new platform.
As the world heads towards a future of more AI-generated content, uncover the opportunities and dangers of a post-truth society.
Data from WGSN Fashion indicates this trend has peaked commercially
Brands are supporting and promoting pollinators in a bid to safeguard Earth, protecting ecosystems and food security.
Discover the emerging styles and aesthetics from Glastonbury, Seoul Jazz Festival and more that brands should note for 2023 and beyond.