Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Skirt styles for 2023, kidswear market predictions and two-mile shoes. That and more in today’s episode.
WGSN explores how we will work in the future, with a focus on the remote work model that may be more a bane than a boon on closer inspection.
Information overload is driving anxiety, especially among Brazilians. We examine this issue from a Latin American perspective and explore how it will impact our lives of tomorrow.
Tweakment culture, the return of low-rise jeans and future-proofing your brand. That and more in today’s episode.
Discover what it takes to build an equitable sustainable food system, from adopting regenerative approaches to preserving biodiversity.
Accra is a hub for ancient history, creativity, and innovation, owing to the rich and varied cultures of the Ghanaians flocking in. Its strategic geographical position, alongside the people’s warm hospitality, have resulted in a fast-growing economy.