Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Discover the emerging carbon capture technologies as awareness of climate warming heats up.
Esmeralda Cortesi, Data Analyst at WGSN, shares how WGSN uses search data to analyse future consumer trends.
Shifting identity with Web3, attracting mobile-first consumers and reducing packaging emissions. That and more in today’s episode.
The denim industry has long been discussing the ways to convert its dyeing process into a more sustainable approach, but with consumers increasingly looking to shop consciously, brands are continuing their pursuit for sustainable and innovative options in their production.
From human-centred design to robot imagination, discover the ideas and innovations driving AI and robotics today.
Smart tech for the home, technology for the ageing population and smart home CMF trends. That and more on today’s episode.