Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Gen Z eating habits, utilising industry trends and sustainable e-commerce. That and more on today’s episode.
Benjamin Hubert, founder of industrial design agency LAYER, talks about how designs will evolve with fewer screens, a rich sense of materiality and haptic happiness.
Mexico City is becoming a highly sought-after remote work destination for young professionals and digital nomads.
Taking place this month in the Egyptian city of Sharm El-Sheikh, COP27 has to be met with a renewed urgency. WGSN breaks it down.
Decentralisation in Web3 and the metaverse, sustainability goals and the role of data in defining a strategy. That and more on today’s episode.
Gen Z is known for being extremely social media-savvy. WGSN explores how to capture and retain the interest of this cohort that’s determined to redefine wellness and self-care.