Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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How can you continue to appeal to consumers who are feeling the squeeze amid rising inflation? Find out in our latest podcast.
Known as the Mother City, Cape Town is the second-most populated city in South Africa. It offers a melting pot of cultures, dynamic industries and many indoor-outdoor activities to be enjoyed.
WGSN explains why hot pink is here to stay, as evidenced by our proprietary catwalk and e-commerce data.
Latin American trends, Shanghai Fashion Week and remaining culturally relevant. That and more on today’s episode.
Stockholm is the go-to reference city for outerwear, well-considered designs and interiors, as well as a vibrant youth market and resale innovators. Explore the inspiring areas of Östermalm and SoFo for multi-brand concept stores and vintage treasures.
The WGSN Sustainability Glossary provides definitions for key concepts and terminology related to environmental, social and economical sustainability throughout the whole supply chain.