Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Samantha Tira, Data Analytics Manager at WGSN, shares how WGSN uses product data to analyse market signals and determine successful fashion trends.
Gifting in the cost-of-living crisis, festive home styling trends and how to offer a more inclusive shopping experience. That and more on today’s episode.
Is regenerative farming the future of food? What benefits does this approach entail? Why should we even rethink our food systems?
Dive into the global cities at the forefront of metaverse innovation, from physical spaces that harness NFTs to virtual platforms that provide alternatives to everyday environments.
WGSN delves into solar power, which is being explored as a solution for more sustainable design.
Navigating the cost-of-living crisis, the consumer impact of high inflation and product development in food and drink. That and more on today’s episode.