Blog

Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
Latest
Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
More reads
The next generation of materials, wellbeing in the home and the balance of bold and calming colours. That and more on today’s episode.
Introducing our Colour of the Year for 2024: Apricot Crush. In collaboration with Coloro - The Color Code, we unveil our restorative, refreshing and energetic hue, which is perfect as we grapple with a range of emotions and uneasiness about the future.
The impact of digital shopping on interiors, functional versus decorative and the antiques of the future. That and more on today’s episode.
The generational divide between skinny and baggy has long dominated conversations in this category. Hear what our experts make of it and take a tour of popular fits through the decades as we explore what the denim industry looks like post-pandemic.
Rising costs in the food and drink industry, what shoppers can expect from retailers this year and the impact of the healthcare industry on wellness. That and more on today’s episode.
Hong Kong’s landscape has changed massively due an exodus in recent years and the effect of Covid-19, yet the melting pot of cultures resiliently adapted to the new normal and saw the emergence of retro spots referencing old Hong Kong.

Get monthly trend insights