Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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How important is branding to an establishment? And how, alongside supporting sustainability and championing local businesses, does it culminate in one country house hotel?
WGSN's City by City team puts together a curated list of the must-know exhibitions coming up globally, including sensory experiences, digital worlds and natural cycles.
Purple is having a moment. Find out why this trending colour is appealing to consumers in our increasingly digital future and the post-lockdown world.
The evolution of the no make-up look, the potential of beauty in the metaverse and gender inclusivity in skincare. That and more on today’s episode.
The next big beauty influence, how the rising cost of living will impact consumer purchasing habits and the future of colour cosmetics and make-up. That and more on today's episode.
WGSN’s STEPIC methodology for trend forecasting includes looking at culture and creativity. So this week we explore Black culture, experience and identity.