Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
Latest
Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
More reads
The impact of the metaverse on mental health, Web3 and the future of entertainment and the A/W trends anticipated for next year. That and more on today’s episode.
Known for their optimistic take on fashion, brands in Copenhagen balanced seasonal #DopamineBrights with streamlined designs that offer longevity. Hi-lo styling adds to the typical Scandi laid-back attitude, balanced by a more subversive, distinctive #OffKilter design. We explore five key trends from Copenhagen…
In this Q&A with Morgan Spaulding, Data Analyst at WGSN, we explore our Shows data, the first of our five data sources, and why this is key in our trend forecasting process.
“If food waste was a country, it would be the third biggest emitter of greenhouse gases behind the US and China,” Claire Lancaster, Head of Food & Drink at WGSN, says about the environmental impact of food waste.
Emerging influences from Africa, how Pride celebrations influence beauty and fashion and what’s next for plus-size fashion. That and more on today’s episode.
From the Espresso Martini to the Shirley Temple, find out how brands are leveraging nostalgia to introduce innovative formats of familiar drinks.