Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
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Zara Hussain, Data Analyst at WGSN, shares how WGSN uses social media data and influencer mapping to predict beauty trends.
In 2021 we forecasted Embracing Frugality, where consumers began to adopt a positive mindset around affordability and value, as one of our Big Ideas for 2023. In 2022, as the cost-of-living crisis continues to unfold globally, this sentiment is already more relevant than ever.
WGSN Fashion shares two key trends and insights from Brand Licensing Europe 2022.
Sustainability and tech, building consumer loyalty and the rise of the fringe consumer. That and more on today’s episode.
The beauty industry is seeing a boom in celebrity-owned beauty brands. WGSN looks beyond the hype to discover how these brands are appealing with purpose-led products.
The city that never sleeps is thriving with exciting new openings, emerging brands and concept stores that cater to tourists and locals alike.