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Introducing The Restorers, one of the fastest-growing 2028 Future Consumer archetypes.
Lip care has been treated as an afterthought for too long, but the data tells a different story. In our latest white paper with The Ordinary, we explore why lip care is entering its ‘skinification’ era and what that means for brands.
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Indian consumers are redefining retail value. As cost-of-living pressures rise alongside growing aspirations, spending is becoming more intentional. The best deal is no longer the cheapest, but the one that delivers maximum benefit across quality, utility and longevity.
WGSN has partnered with olfactory technology leader Osmo to bottle WGSN’s 2026 Top Trend: Unserious Everything.
Discover how WGSN partners with Coloro, the global leader in colour excellence, to define and deliver Colour of the Year 2028 and S/S 28 Key Colours.
More reads
World Cup retail strategies, cracking the US soccer audience and brand messaging to get fans excited. That and more on today’s episode.
In 2025, the home will become a multipurpose place where we live, work, rest and play. Tune in to discover the product opportunities for the hybrid home in line with consumer priorities.
Consistently one of the world’s most inspiring cities, Tokyo is finally back on the global travel map.
WGSN explores the red carpet looks and celebrity influences that are trickling down into the broader menswear landscape.
Kingpins, the influential denim supply chain event, happened in Amsterdam this October and we cover 5 denim trends S/S24 presented at the event.
Green electricity, APAC inflation spending and the tech impact of the cost of living. That and more on today’s episode.

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